Keep Your Eyes Open

Part clothing store, part retail incubator, part workshop... all unique. Eyes Open Project started as a singular project to create a dynamic and ever evolving retail experience. We worked with their team from day one to help determine the style and shape of the space, do the identity design, collateral and signage. The focus of the project was to create a dynamic system that made you think twice, from neon that opens and closes its eye to a photo campaign that turned the physicality of fashion on its head, we wanted to make sure the viewer always had their eyes wide open when experiencing this brand.